import leads coming from the website into their campaign tool, and the Support team lacks a<br />
communication history repository between email, social networks, and calls. The website was developed by the IT team, and the Legal team is responsible for the Consent Management Platform used to meet GDPR requirements. UC wants to improve its relationship with customers, so a digital redesign program is starting with the goal of moving to Salesforce solutions.<br />
<br />
Which three steps are necessary to set up a program roadmap? Choose 3 answers
<br />
When setting up a program roadmap for a digital redesign program like the one Universal Containers (UC) is initiating, it's crucial to align the program with the overall business goals, understand the capacity of key teams, and prioritize customer-facing transformations. Therefore:<br />
<br />
A) Identify the high-level workload capacity and planning of the IT and Legal teams. This step is<br />
essential to ensure that the IT and Legal teams can support the program, considering their current workload and the additional responsibilities that the Salesforce implementation will bring, especially in terms of integrating existing systems and ensuring GDPR compliance.<br />
<br />
D) Prioritize the transformation of activities related to customers' interactions. Given UC's objective<br />
to improve its relationship with customers, focusing on transforming customer-facing processes first will have the most immediate and significant impact. This approach aligns with Salesforce's emphasis on customer relationship management.<br />
<br />
E) Explain how the program contributes to the business's goals. Linking the digital redesign program<br />
to the broader business objectives of UC ensures that the initiative has clear strategic value and helps in securing buy-in from stakeholders across the organization. Reference for these points can be found in Salesforce's own documentation on best practices for digital transformation and program management, such as the Salesforce Implementation Guide and resources available on the Salesforce Trailhead platform.