Marketo Certified Expert Exam (Marketo Certified Expert) - marketo

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Sample Marketo Certified Expert Exam Questions & Explanations

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Question #1 Verified Q&A
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.<br />
<br />
Given the screenshot:<br />
<br />
<img src="https://examsqa.com/storage/question-images/marketo-certified-expert-exam-marketo-certified-expert_page_1_Im2.jpg" alt="Exhibit" style="max-width: 100%; height: auto;" /><br />
<br />
In which component of the Control Panel will the schedule for the email be set?
A Schedule
B Add A/B Test
C Edit Smart List
D New Email
Correct Answer: New Email
Explanation:
https://gosolomon.com/mce-study-guide-program-fundamentals/
Question #2 Verified Q&A
On a People Performance report, how is timeframe restricted?
A Both a and c
B Date of Activity
C Created Date
D Sent Date
Correct Answer: Sent Date
Explanation:
https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
Question #3 Verified Q&A
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
A Add a new My Token to the program called {{my.webinar URL}}
B Create a smart campaign using the Fills Out Form trigger
C Create an email that includes the {{member.webinar URL}} token
D Change the form settings to operational
E Create a smart campaign using the Send Alert flow step
F Change the email settings to operational<br /> G. Create an email that includes the {{webinar.link URL}} token
Correct Answer: Create a smart campaign using the Fills Out Form trigger, Create an email that includes the {{member.webinar URL}} token, Change the email settings to operational<br /> G. Create an email that includes the {{webinar.link URL}} token
Explanation:
https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form- To-Limit-Registration/td-p/198765
Question #4 Verified Q&A
The email marketing manager wants to reset the score for all leads who have been unengaged.<br />
<br />
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
A -100
B {{System.Reset}}
C = 0
D Reset
Correct Answer: = 0
Explanation:
https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value- Lead-Score/m-p/190403
Question #5 Verified Q&A
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.<br />
<br />
What is the correct order in the Smart Campaign flow setup?
A Send Alert > Wait 30 Minutes > Send Email
B Send Email > Wait 30 Minutes > Send Alert
C Send Email > Wait 30 Minutes > Send Email
D Send Alert > Wait 30 Minutes > Send Alert
Correct Answer: Send Email > Wait 30 Minutes > Send Alert
Explanation:
https://docs.marketo.com/display/public/DOCS/Email+Auto-Response

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Our Marketo Certified Expert (Marketo Certified Expert Exam) practice question bank currently includes 75 verified questions with comprehensive explanations.
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