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Marketo Certified Expert Exam (Marketo Certified Expert) - marketo Exam Questions

Last updated on June 20, 2026

97% Exam Compliance
75 Total Questions
1
Question
What is the purpose of a default value in a token?
Options
A To show a value if a lead’s referenced field is empty
B To display values like current Date/Time
C To create custom variables at the Campaign Folder or Program level
D To refer to the name or description of a program
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2
Question
Which field should a marketer use to pause emailing to a lead?
Options
A Email Suspended
B Unsubscribed
C Blacklisted
D Marketing Suspended
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3
Question
A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately: Send an email to the lead owner Create an Interesting Moment

What should be done to ensure this?
Options
A Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow
B Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow
C Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow
D Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow
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4
Question
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?
Options
A Email templates
B Tokens
C Smart Lists
D Segmentation
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5
Question
In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

Exhibit

Which logic will apply for a lead to qualify for this Smart Campaign?
Options
A The lead must have an industry of “Marketing” and either fill out the selected form or visit the
B The lead must fill out the selected form, and visit the selected web page, and have an industry of “Marketing”.
selected web page.
“Marketing”.
selected web page.
C The lead must have an industry of “Marketing” or both fill out the selected form and visit the
D The lead must fill out the selected form, or visit the selected web page, or have an industry of
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