Adobe Audience Manager Architect Exam (AD0-E452) - Adobe

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:<br />
<br />
• Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has<br />
extensive data available in CRM system on its current customers<br />
<br />
• Tracks media in DMP (Display, Video, Search, Social, etc.)<br />
<br />
• Has multiple teams and partners using the data available within Audience Manager for audience<br />
development<br />
<br />
• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid<br />
channels<br />
<br />
Which recommendation should an architect make for Traits name taxonomy development?

An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly.<br />
<br />
What should the architect look for in the response to the Adobe Analytics call?

A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:<br />
<br />
1. Whether the user clicked the Homepage banner for the new product<br />
<br />
2. Whether the user viewed the Product Detail Page for the new product<br />
<br />
3. Whether the user added the new product to their cart<br />
<br />
4. Whether the user completed a purchase of the new product<br />
<br />
These data points will be used to build segments for the following use cases:<br />
<br />
1. Re-target non-converters who showed interest in the product but did not convert<br />
<br />
2. Next page site personalization for users who abandoned their cart<br />
<br />
3. Instant suppression of recent converters<br />
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Which data collection method should the architect recommend?

A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.<br />
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}<br />
<br />
What is causing this issue?

A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.<br />
<br />
Which identifier should an architect use to meet these requirements?