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Adobe Audience Manager Architect Exam (AD0-E452) - Adobe Exam Questions

Last updated on June 20, 2026

97% Exam Compliance
81 Total Questions
1
Question
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)
Select 2
Options
A Provision for Profiles and Audiences
B Google Publisher Tag Cookie Destination
C Experience Cloud service
D Provision SFTP for audience transfer
E Key-Value Data Format
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2
Question
What is contained in a Customer Data Feed (CDF) export file?
Options
A Only user IDs, trait IDs, and segment IDs captured by an event call
B User, trait, and segment IDs and all parameters captured by an event call
C Only User IDs and segments IDs captured by an event call
D Event Time, Request Parameters, and DPID captured by an event call
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3
Question
A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.

Which approach should the agency use to populate traits in Audience Manager?
Options
A URL Redirects
B Google Publisher Tag Destination
C Ad Server Macros
D Actionable Log Files
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4
Question
A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:

• Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

• Has extensive data available in the CRM system on its current customers

• Tracks media in DMP (Display, Video, Search, Social, etc.)

• Has multiple teams and partners using the data available within Audience Manager for audience
development

• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid
channels

What should an architect recommend to meet these requirements?
Options
A Create a single folder and store all Traits together irrespective of the LOB for the ease of
B Create a separate folder for each trait so that each Trait is stored separately
C Create a separate parent folder for each data source under all Traits, and child-folders to represent
D Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search the LOB management
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5
Question
A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has Server- to-Server integration with Audience Manager.

• The size of audiences within AAM looks appropriate to launch the media program.

• The audience match rate between Audience Manager and the DSP is lower than expected.

• Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on
the client’s website to increase the match rate.

Which Audience Manager call should an architect validate?
Options
A ...demdex.net/ibs
B ...demdex.net/firstevent
C ...demdex.net/dest
D ...demdex.net/event
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