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Adobe Audience Manager Architect Exam (AD0-E452) - Adobe Exam Questions

Last updated on June 20, 2026

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81 Total Questions
1
Question
Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

What is the cause of the bad request response?
Options
A Onboarded traits cannot be created through an API tool.
B The trait rule should be “savings”=“yes”.
C API calls do not allow the use of as a character in the trait name.
_
D The trait rule should be savings= = “yes”.
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2
Question
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)
Select 2
Options
A Provision for Profiles and Audiences
B Google Publisher Tag Cookie Destination
C Experience Cloud service
D Provision SFTP for audience transfer
E Key-Value Data Format
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3
Question
What is the minimum required information in the file name for audiences onboarded from the CRM system?
Options
A ftp, DPID, TIMESTAMP, .sync/.overwrite
B ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite
C ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
D ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz
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4
Question
Refer to the exhibit. A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A .

What should an architect recommend the implementation team do to capture the data in the impressions column?
Options
A Capture the referring domain of the click-through event.
B Use server-side forwarding to capture the impressions.
C Add a demdex media pixel to the ad’s creative.
D Capture the campaign code from the destinational URL.
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5
Question
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company’s audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify. The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.

Which traits should be used to meet these requirements?
Options
A resort_stays > 2 OR visited_hotel_page= true
B resort_stays > 5 AND memebership_level=platinum
C business_stays > 10 AND can_email_flag=false
D business_stays > 3 OR leisure_stays > 5
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