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Adobe Audience Manager Architect Exam (AD0-E452) - Adobe Exam Questions
Last updated on June 20, 2026
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81
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1
Question
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?
Options
A
Place the Site Personalization code and the DIL code in the footer
B
Place the Site Personalization code in the body and below the DIL code
C
Place an AAM API call in between the Site Personalization code and the DIL code
D
Place an AAM API call above the Site Personalization code and DIL code
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2
Question
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company’s audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify. The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?
Which traits should be used to meet these requirements?
Options
A
resort_stays > 2 OR visited_hotel_page= true
B
resort_stays > 5 AND memebership_level=platinum
C
business_stays > 10 AND can_email_flag=false
D
business_stays > 3 OR leisure_stays > 5
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3
Question
A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.
What two requirements should the architect verify prior to making a recommendation? (Choose two.)
What two requirements should the architect verify prior to making a recommendation? (Choose two.)
Select 2
Options
A
Onboarding approach for CRM data and number of attributes onboarded
B
Acceptable latency between when site visitors qualify for the segment and are targeted
C
Use cases the company has purchased from the Audience Marketplace
D
Tag management solution such as Adobe Launch deployed on the web property
E
Whether they need to stop targeting users when they fall out of the segment
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4
Question
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.
• ID: 543213
• Integration Code: cust_id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site. d_cid_ic: 2991c7a7-6fc74f-431jc12 d_jsonv: 1
d_ld_ts=1142144713051
d_mid: 16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?
• ID: 543213
• Integration Code: cust_id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site. d_cid_ic: 2991c7a7-6fc74f-431jc12 d_jsonv: 1
d_ld_ts=1142144713051
d_mid: 16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?
Options
A
The d_jsonv parameter should return a “0” value.
B
The Data Source ID Type should be Cookie and not Cross-Device.
C
The d_cid_ic parameter is missing the integration code.
D
The Experience Cloud ID is not enabled.
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5
Question
A media client wants to increase returning customers. The client currently tracks and understands its visitors’ web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?
Which onboarding approach should the architect recommend?
Options
A
Onboard Google Analytics data into Adobe Audience Manager using CSV files
B
Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding
C
Onboard Google Analytics data into Adobe Audience Manager using client-side DIL
D
Onboard offline CRM data into Adobe Audience Manager using client-side DIL
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