Explanation:
Comprehensive and Detailed Explanatio n: A Greenfield venture is a type of foreign direct investment where a parent company starts a new venture in a foreign country by constructing new operational facilities from the ground up. This includes building new factories, offices, and distribution hubs—essentially "starting from scratch." It is commonly used when organizations want full control over their operations, infrastructure, and processes.<br />
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GPHR Topic Reference:<br />
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Strategic Global Human Resources – International Market Entry Strategies: “Greenfield investments involve acquiring land and constructing new facilities, offering full control over operations, but with high risk and initial cost.”