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Salesforce Certified Pardot Specialist (Summer ’24 Release) Exam (CRT-160) - Salesforce Exam Questions

Last updated on July 22, 2026

97% Exam Compliance
227 Total Questions
1
Question
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?
Options
A Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
B Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
C Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
D Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
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2
Question
A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.

What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
Options
A Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
B Share both Folder A and Folder B with the sales users" records in Pardot.
C Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce.
D Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.
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3
Question
LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?
Options
A First Touch Model
B Even Attribution Model
C Last Touch Model
D Salesforce Model
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4
Question
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

What should the Pardot administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
Options
A Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B Configure users > set up a user group > have nurture programs assign prospects to the user group
C Configure users > set up a queue > have nurture programs assign prospects to the queue
D Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
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5
Question
A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.

What could be the issue?
Options
A The landing page on a browser with the cookies cleared was not tested.
B The same layout template on both the form and the landing page was not used.
C The %%content%% variable tag in the layout template code was missing.
D The form HTML embed code in the layout template code was not used.
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