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Salesforce Certified Pardot Specialist (Summer ’24 Release) Exam (CRT-160) - Salesforce Exam Questions

Last updated on July 22, 2026

97% Exam Compliance
227 Total Questions
1
Question
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?
Options
A Create Pardot user records in one business unit, then use the business unit switcher to access each account.
B Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
C Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
D Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
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2
Question
Which is not a standard role in Pardot? [Choose one answer]
Options
A Sales Manager
B Marketing
C Administrator
D Sales User
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3
Question
LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register
for a trade show on a Pardot-hosted landing page. The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
Options
A Pardot will determine which version of the landing page generated most conversions
B Pardot will give you content ideas for each landing page.
C Pardot will automatically send underperforming landing page to recycle bin
D Pardot will automatically populate personalized information of each unique prospect.
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4
Question
LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?
Options
A First Touch Model
B Even Attribution Model
C Last Touch Model
D Salesforce Model
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5
Question
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?
Options
A Prospects at the bottom of the funnel — actively deciding between vendors.
B Prospects at the top of the funnel — newly sourced from a tradeshow.
C Prospects at the middle of the funnel — interacting with blog content only.
D Prospects who have transitioned out of the funnel — with a recently closed deal.
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