Adobe Analytics Business Practitioner (9A0-412) - Adobe Actual Exam Questions
Last updated on April 11, 2026
Exhibit: Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?
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Summer Sales
Kol Hans
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An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud. How should the analyst schedule the weekly delivery of this Workspace to this executive group?
Create an “Executive” publishing list and send to that group
Add the executive’s email address directly in the recipient’s field and send
Create a new “Executive” user group and send to that group
Add the executive’s email addresses to an existing user group and send
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An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is to capture the value of the “cid” query parameter, and set that as the value of s.campaign. Which URL can be used to measure the paid search campaign activity?
www.site.com/home.html?cid=paid_search-google
www.site.com/home.html&utm_cid=paid_search-google
www.site.com/home.html&cid=paid_search-google
www.site.com/home.html?utm_cid=paid_search-google
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An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics. Which reporting option enables the user of the report to perform these tasks?
Adobe Report Builder
Adobe Data Warehouse
Adobe Analytics AdHoc Analysis
Adobe Workspace
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The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager: What step should the analyst take next?
Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
Suggest adding a new organic social channel to the rule set as it is missing
Investigate the conversion tracking as the marketing channel manager is set correctly.
Explain to the social media manager that the last period had a low traffic from organic social
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