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Adobe Analytics Business Practitioner (9A0-412) - Adobe Exam Questions

Last updated on July 22, 2026

97% Exam Compliance
60 Total Questions
1
Question
An analyst is running the Marketing Channel Overview report and notices that there is no revenue created to their social media campaigns. At this point there are many campaigns on Facebook that use tracking code query parameter, “cid=social”. Exhibits 1 and 2 show how the social traffic is configured by processing rules of the Marketing Channel Report. What change should the analyst make to the Marketing Channel processing rules?

Exhibit

Exhibit
Options
A The “Social Campaigns” marketing channel should be before the “Social Networks” channel in processing order.
B The “Social Campaigns” processing rule should be set to the tracking code contains “Social”.
C The “Social Networks” processing rule should be changed to a condition of “Any”.
D The “Social Networks” channel should be changed to set the channel’s value to “Tracking Code”.
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2
Question
The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying the segment to view reports., there are instances when mobile are NOT included within the results.

Exhibit

What changes to the segment are required?
Options
A Change container logic from “or” to “and”
B Change Mobile Devices from “exists” to “contains”
C Change container logic from “or” to “then”
D Change Mobile Devices from “exists” to “matches”
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3
Question
Please answer the question using the segment in the exhibit.

Exhibit

Which statement is true regarding the segment if “visit” was changed to “hit”?
Options
A The number of product views will be less than two
B The segment population will decrease
C The number of product views will be greater than two
D The segment population will increase
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4
Question
An analyst creates a Workspace based on two separate segments:
Options
A A new segment to include segment A. Then within 90 days the orders event count is greater than “0”.
B Then within 90 days the orders event count is greater than “0”. Marketing channel = affiliate
C A new segment to include segment
D A new segment to include segment A OR
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5
Question
How do the values of calculated metrics change from March 2016 compared to December 2016?

Exhibit
Options
A The value of Order/Product Views decreases
B The value of Order/Product Views remains the same
C The value of Order/Product Views increases
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