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Adobe Analytics Business Practitioner (9A0-412) - Adobe Exam Questions

Last updated on July 22, 2026

97% Exam Compliance
60 Total Questions
1
Question
Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
Select 2
Options
A Tracking code in Adobe Analytics Reports
B Segment comparison in Workspace
C Anomaly detection in Adobe Analytics Reports
D Processing Rules in Adobe Analytics Admin
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2
Question
An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitors via paid search on tablet?

What should the analyst create to meet this business requirement?
Options
A A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors
B A data warehouse report with the following metrics/dimensions: video name, video length,
mobile, tablet, paid search, visits
C A single segment (visits from paid search, mobile, and tablet) and apply to the video report to show the comparison
D Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison
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3
Question
How would the analyst create a segment for a “new visitor”?
Options
A Use a segment container of “visitor”, where visit number = 1
B Use a segment container of “hit”, where visit number = 1
C Use a segment container of “hit”, where visit number is less than 1
D Use a segment container of “visitor”, where visit number is less than 1
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4
Question
The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying the segment to view reports., there are instances when mobile are NOT included within the results.

Exhibit

What changes to the segment are required?
Options
A Change container logic from “or” to “and”
B Change Mobile Devices from “exists” to “contains”
C Change container logic from “or” to “then”
D Change Mobile Devices from “exists” to “matches”
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5
Question
An analyst needs to report on a paid search campaign named “Best Gifts”. Instead of using a consistent tracking code, several departments have used own code, as follows:

- best gifts

- gifts

- gift ideas

- best presents

- present ideas
These codes are available in the Tracking Codes report. The analyst needs to create a ranked report for the last 30 days. The report must show the performance of this campaign as a whole, with other campaigns that were in place at the time.

How should the analyst perform this task?
Options
A Run the Marketing Channel Report
B Have the marketing departments use a consistent tracking code
C Create a visitor-based segment where the tracking code contains “gifts”
D Classify the tracing codes above with one campaign name
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