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Adobe Analytics Business Practitioner (9A0-412) - Adobe Exam Questions

Last updated on July 22, 2026

97% Exam Compliance
60 Total Questions
1
Question
Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
Select 2
Options
A Tracking code in Adobe Analytics Reports
B Segment comparison in Workspace
C Anomaly detection in Adobe Analytics Reports
D Processing Rules in Adobe Analytics Admin
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2
Question
The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying the segment to view reports., there are instances when mobile are NOT included within the results.

Exhibit

What changes to the segment are required?
Options
A Change container logic from “or” to “and”
B Change Mobile Devices from “exists” to “contains”
C Change container logic from “or” to “then”
D Change Mobile Devices from “exists” to “matches”
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3
Question
An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitors via paid search on tablet?

What should the analyst create to meet this business requirement?
Options
A A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors
B A data warehouse report with the following metrics/dimensions: video name, video length,
mobile, tablet, paid search, visits
C A single segment (visits from paid search, mobile, and tablet) and apply to the video report to show the comparison
D Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison
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4
Question
The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR). Given the complete implementation shown, what reporting option is available within Adobe Analytics?

Exhibit
Options
A Video time played
B Video completion rate
C Video milestones
D Video heartbeat
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5
Question
An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently in place for order value. This metric returns a lower-than- expected value for average order value.

Exhibit

Which revised calculated metric should the analyst select?
Options
A Orders/Revenue
B Revenue/Orders
C Revenue/Cart Adds
D Orders/Units
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