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Dynamics 365 Customer Experience Analyst Associate (MB-280) - Microsoft Exam Questions

Last updated on June 22, 2026

97% Exam Compliance
121 Total Questions
1
Question
The assistant to the sales leader has some questions on how delegation works when using the Dynamics 365 App for Outlook. They want to know how columns are populated when an email is tracked. You need to explain the behavior of the tracked email messages, in particular, what is set as the owner of the tracked email from a delegated mailbox.

What should you convey?
Options
A The primary mailbox owner.
B The owner of the linked contact that sent the email.
C System (as it is promoted by server-side synchronization).
D The delegate user.
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2
Question
A company's IT department has a .CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the .CSV file is ingested into Dynamics 365 Customer Insights - Data. The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls. You need to clean and transform the data in Customer Insights - Data to be ready for unification. Solution: Transform the first row to be used as headers, remove rows that contain null values, and name the query. Select Next and your data is now ready for unification. Does this meet the goal?
Options
A No
B Yes
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3
Question
A company's IT department has a .CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the .CSV file is ingested into Dynamics 365 Customer Insights - Data. The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls. You need to clean and transform the data in Customer Insights - Data to be ready for unification. Solution: Transform the first row to be used as headers. Define column types to be appropriate field types and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Select Next and your data is now ready for unification. Does this meet the goal?
Options
A Yes
B No
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4
Question
You are a Dynamics 365 Sales administrator. You are setting up a product catalog. You need to configure the base unit group. Which quantity or measurement should you configure?
Options
A the highest needed to sell the product or service
B the most frequently used to sell the service
C the lowest needed to sell the product or service
D the least frequently used to sell the service
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5
Question
You are the Dynamics 365 administrator at an organization that uses both Dynamics 365 Customer Insights - Journeys and Dynamics 365 Sales. You have configured Customer Insights - Journeys to create leads from web form submissions. You also allow your sales users to create leads using the user interface. Your organization has recently hosted an event at a conference.

• You have a Customer Insights - Journeys web form to capture leads immediately at the conference.

• You expect sales users to enter lead information for prospects they meet at the event in the week
after the conference. You need to keep your data clean while also capturing all the valid leads from the event. What should you do?
Options
A Go to business management settings and enable duplicate detection on leads based on email.
B Go to The settings area in Customer Insights - Journeys and ensure the default form matching strategy is selected.
C Go to the classic editor and remove Create permissions from the security group for sales users.
D Go to the form in Customer Insights - Journeys and update the form so that it can either create new leads or update existing leads.
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