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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) - Salesforce Exam Questions

Last updated on June 20, 2026

97% Exam Compliance
154 Total Questions
1
Question
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?
Options
A Use an import activity to import a file from the SFTP
B Use Einstein Segment Recommendations
C Use a query activity to populate the auto-suppression
D Use the Import Wizard in Automation Studio
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2
Question
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.

Which method would facilitate this solution?
Options
A In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.
B In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.
C In Automation Studio, use verification activity to verify engagement or email in journey A:Qeuery engagement data extension for journey B injection.
D In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.
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3
Question
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?
Select 2
Options
A Utilize Entry Data on a Decision Split within Journey Builder.
B Configure activities within Automation Studio to update the purchase data.
C Create a Data Relationship in Email Studio to relate the two data extensions.
D Use Data Designer in Contact Builder to relate the two data extensions.
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4
Question
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?
Options
A Use a Query Activity in Automation Studio to create a segment before entering the journey.
B Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
C Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
D Use a Data Extension Entry Source with an applied filter based on recent member activity.
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5
Question
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating
using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number

when registering.

Which three considerations should be made before implementing MobileConnect? Choose 3 answers
Select 3
Options
A NTO would be charged by mobile operators directly for messages.
B Long and Short Codes are not available for all countries.
C Opting in for messages can only be done via inbound message.
D Inbound messaging only works with local Long or Short Codes.
E Not all countries are supported by MobileConnect.
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