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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) - Salesforce Exam Questions

Last updated on June 20, 2026

97% Exam Compliance
154 Total Questions
1
Question
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?
Options
A A Transactional Journey with the Not Sent Notification activity included
B An external system to receive and confirm callback and subscriptions
C An Interaction Studio instance to ingest their data
D A Datorama instance to ingest their data
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2
Question
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?
Select 2
Options
A Outbound
B Text Response
C Data Capture
D Info Capture
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3
Question
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.

Which two types of API calls are counted against the rolling 24-hour limit?
Select 2
Options
A Login Calls
B SOAP API Calls updating objects
C Bulk API
D CreateSalesforceObject() AMPscript
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4
Question
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?
Options
A Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
B Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
C Use a Data Extension Entry Source with an applied filter based on recent member activity.
D Use a Query Activity in Automation Studio to create a segment before entering the journey.
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5
Question
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

Which order of Automation Studio activities should be recommended?
Options
A Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
B Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip >
Import File
C Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
D SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse >
Import File
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