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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) - Salesforce Exam Questions

Last updated on June 20, 2026

97% Exam Compliance
154 Total Questions
1
Question
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?
Options
A Use a query activity to populate the auto-suppression
B Use Einstein Segment Recommendations
C Use the Import Wizard in Automation Studio
D Use an import activity to import a file from the SFTP
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2
Question
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?
Options
A Who the offer come from
B What the offer will be
C How to determine engagement
D When to send the email
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3
Question
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.

What should the consultant consider when building dynamic content rules?
Options
A Create a custom list and add all fields required for personalization.
B Create a synchronized data extension to keep all fields required for personalization up-to-date
C Build rules before uploading the respective content.
D Standardize field naming across all sendable data extensions.
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4
Question
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?
Options
A Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
B Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
C Use a Data Extension Entry Source with an applied filter based on recent member activity.
D Use a Query Activity in Automation Studio to create a segment before entering the journey.
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5
Question
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload vis the REST API, and this volume will continue to grow as the current purchase data is added.

Which two questions should be asked for further discovery? Choose 2 answers
Select 2
Options
A Does their License include the Large Data Extensions feature?
B Why do they require 10 years of historical data in Marketing Cloud?
C How many API calls are expected to be mace at the peak hourly rate?
D What time of day are the API calls made?
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