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Salesforce Certified Marketing Cloud Engagement Foundations (MC-101) - Salesforce Exam Questions

Last updated on June 20, 2026

97% Exam Compliance
122 Total Questions
1
Question
Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.

Which send configuration setting should be leveraged?
Options
A Commercial Send Classification
B General Send Classification
C Transactional Send Classification
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2
Question
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email. After checking the Subscriber Status, which All Subscriber List field should the associate check next?
Options
A Subscriber Key
B Unsubscribe Reason
C Date Unsubscribed
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3
Question
A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains.

How should the associate meet this requirement?
Options
A Create a new journey.
B Copy the existing journey.
C Create a new journey version.
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4
Question
Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.

Which marketing practice should the associate apply?
Options
A Promote products that the customer might be interested in.
B Utilize first-party data to personalize the customer experience.
C Include personal data for the customer to easily access.
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5
Question
Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.

Why does this behavior put NTO's email sending reputation at risk?
Options
A Spam filters used by email service providers are aware of subscriber's opt-in topic areas.
B Unsolicited and unwanted email typically results in lower engagement and increased complaints.
C Implementing an address book strategy impacts deliverability on email campaigns.
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