Business Data Analytics (CBDA) - IIBA Actual Exam Questions
Last updated on April 30, 2026
To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The company has requested their analytics team to evaluate the performance of the campaign. During the presentation, the analyst confirmed that the campaign did bring in a large number of net new customers to the website and met the target sales conversion rate. They also noted that there was a high number of repeat visitors not completing a sale. What decision would help the retailer improve sales conversion rates for repeat visitors?
Increase investment in banner ads
Incentivize customers to subscribe to promotional notifications
Add additional new products to attract customers
Ensure the sales checkout process is streamlined
to join the discussion
No discussions yet. Be the first to ask!
Delete Comment
Are you sure? This action cannot be undone.
There were 7 students enrolled in the Introduction to Artificial Intelligence course. These were the student's scores from the final exam: 64, 70, 80, 80, 90, 98, 100 What is the mean and mode for the outlined scores?
83.14, 80
79.84, 81.40
80,80
80, 83.14
to join the discussion
No discussions yet. Be the first to ask!
Delete Comment
Are you sure? This action cannot be undone.
A company wants to run a monthly promotion on batteries that cost 15 cents each and sells for 50 cents. At this price, they typically sell 1000 batteries and generate a profit of 35 cents per battery for a total profit of $350. The analytics team was asked to test two price points - 20% off (i.e. a sale price of 40 cents) and 40% off (i.e., a sale price of 30 cents). The survey data completed by 10000 participants was analyzed and showed that a 20% savings would result in sales of 1200 batteries and the 40% savings would result in 1800 batteries being sold. The team's initial recommendation was to recommend the 40% discount. Now that they are validating their recommendations, they decide to:
Question why management would only want them to test two price points
Change their recommendation realizing they have been victims of linear bias
Redo the survey looking for a larger sample size
Use their original recommendation given that the volume of sales is much higher
to join the discussion
No discussions yet. Be the first to ask!
Delete Comment
Are you sure? This action cannot be undone.
Allegra Consulting is planning on establishing an analytics system to track career progression of their consultants. Elicitation will be used to identify the required features. How would brainstorming be used to prepare for elicitation?
To identify sources of business information to consider
To identify the key metrics to be collected
Determine the value for establishing the analytics system
To choose the statistical methods required
to join the discussion
No discussions yet. Be the first to ask!
Delete Comment
Are you sure? This action cannot be undone.
The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:
Summarize the results and indicate the outcome was inconclusive
Inform management that analytics could not derive insightful results
Wait a few weeks and rerun the analysis using refreshed data
Restart the work with formation of a new research question
to join the discussion
No discussions yet. Be the first to ask!
Delete Comment
Are you sure? This action cannot be undone.
Finish Practice?
Are you sure you want to finish? This will end your practice session.