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Business Data Analytics (CBDA) - IIBA Exam Questions

Last updated on June 20, 2026

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152 Total Questions
1
Question
A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of March the interviewer makes a list of all employees who were at work on that day and then chooses a subset of those employees to interview. Which term describes the list of all employees present on March 25th?
Options
A Sampling frame
B Sample weights
C Population of interest
D Survey sample
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2
Question
While sourcing data, an analyst runs into a situation where different business units are using
different names to refer to the same data element. This lack of standardization is resulting in confusion and additional time required to properly prepare data for analysis. Which practice, if implemented would address this situation and mature the organization's business analytics practice?
Options
A Data warehousing
B Meta data management
C Data quality management
D Database operations management
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3
Question
A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider

when evaluating sales performance?
Options
A What is the number of customers retained over the past 3 years?
B What is the average time for conversion?
C What is the total cost incurred per year?
D What is the time to market the software?
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4
Question
Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise. Before allocating budget to build up an enterprise analytics practice, the decision makers should:
Options
A Oversee the completion of up-front analysis to determine how value can be achieved through an enterprise-wide analytics practice
B Determine if the company has the sufficient resources to build up the analytics practice
C Request that a small team be assembled to brainstorm a list of capabilities to develop with any approved monies
D Identify the sponsor and a project manager who can collaborate on the development of the project charter
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5
Question
A clinical research organization is using predictive analytics to improve patient safety and decrease costs on its clinical trials. To ensure that a standard set of tools/techniques is identified and best practices adhered to, teams are required to create scenarios to generate appropriate data for initial analysis. This practice is required because it is almost certain that data will be difficult to come by for most research. Which concern would lead the team to establish scenario development as a required technique?
Options
A Data reliability
B Data reproducibility
C Data validity
D Data privacy
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